Ullas Vishwanath B

English | Deutsch

I'm a

About

Results-oriented Account Management and Marketing Analytics professional with 5+ years of experience in customer relationship management, account growth, commercial analysis, and marketing performance. I specialize in building long-term client relationships, identifying expansion opportunities, and translating business requirements into actionable data-driven solutions using tools like SQL, Power BI, GA4, and Salesforce. With a Master’s in International Management from IU Berlin, I bring a strong combination of commercial strategy and analytical expertise to every project.

Birthday: Jan 08, 1998
Phone: +49 176 36254398

City: Berlin, Germany
Email: ullasvishwanathiu@gmail.com

Core Competencies

Key Account Management

Sales Performance Analysis

Marketing Analytics & GA4

Customer Segmentation

Go-to-Market Strategy

CRM & Lifecycle Analytics

Commercial Negotiation

BI & KPI Development

Education

Master's in International Management (Data Science)

2023 - 2025

Thesis:

Social Media Marketing Analytics: Customer Acquisition & Retention

Bachelor of Business Administration

2020 - 2023

Experience

Principal Financial Group

Jun 2025 – Aug 2026

Marketing Analyst

Analyzed customer, marketing, and business performance data to identify commercial opportunities, customer trends, and areas for performance improvement.
Developed KPI frameworks and recurring management reports to support data-driven business decisions and performance discussions with stakeholders.
Collaborated with Marketing, Product, Operations, and business teams to translate business requirements into actionable analytical solutions.
Conducted root-cause and performance analysis to identify inefficiencies, improvement opportunities, and customer-related issues.
Coordinated stakeholder meetings and maintained structured communication around priorities, performance, risks, and improvement initiatives.

SAIMOH Technologies Pvt. Ltd.

Oct 2023 – Mar 2024

Digital Marketing & Analytics Specialist

Analyzed customer acquisition and campaign performance to identify growth opportunities and improve commercial outcomes.
Increased campaign ROAS by 30% through audience analysis, performance optimization, structured experimentation, and data-driven campaign strategy.
Reduced CPA by 25% by identifying customer journey and conversion bottlenecks and implementing targeted optimization initiatives.
Built Power BI dashboards and recurring reports covering campaign KPIs, customer performance, conversion, and acquisition trends.
Used GA4, Google Tag Manager, CRM data, and campaign data to evaluate customer behavior and identify opportunities for business growth.

Boost FinCorp Group

Jan 2021 – Aug 2023

Growth Account Manager

Managed strategic customer accounts and served as the primary point of contact for client communication, requirements, performance discussions, and ongoing support.
Built and maintained long-term customer relationships, identifying upselling, cross-selling, and account expansion opportunities.
Analyzed account performance, customer engagement, and commercial KPIs to identify risks, growth opportunities, and improvement areas.
Coordinated with Product, Engineering, Operations, and internal business teams to deliver solutions aligned with customer requirements.
Prepared client-facing business reports, presentations, and performance reviews to communicate results, opportunities, and recommended actions.

InstaSquares

Jul 2017 – Dec 2019

Account Manager - CRM & Growth

Managed customer accounts and developed long-term relationships through proactive communication, performance monitoring, and business support.
Increased lead conversion by 35% through CRM lifecycle optimization, customer segmentation, journey analysis, and sales process improvements.
Achieved 95% client retention by monitoring account health, understanding customer needs, and proactively addressing potential risks.
Identified account growth opportunities through customer performance analysis, engagement tracking, and commercial discussions.
Developed recurring business reports covering customer, sales, conversion, retention, and account performance KPIs.

Selected Commercial Projects

Customer Growth & Account Performance Analysis (2024)

Developed a customer performance framework covering acquisition, conversion, retention, customer value, and account growth opportunities.
Used SQL and Power BI to analyze customer segments and commercial KPIs and identify opportunities for improved customer engagement and revenue growth.
Created management dashboards to communicate customer performance, trends, risks, and actionable recommendations.

Marketing Performance & Commercial Analytics (2024)

Analyzed marketing and customer data to evaluate channel performance, acquisition efficiency, conversion, and campaign profitability.
Developed reporting models and dashboards to support commercial decision-making and performance optimization.
Identified opportunities for process improvement, customer targeting, and more efficient allocation of marketing resources.